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Thanks for visiting our site and reading NECTR’s first Official article!
Since the announcement of the NECTR channel in January 2025 (Happy New Year!) The context of what we’d, ‘like,’ to write about has evolved, providing a vast amount of topics, time, and space to think and pantomime what constitutes official, ‘NECTR,’ content.
‘An Editor’s Voice,’ completely original writing segments. These articles focus mostly on personal perspectives, experiences, and critical advice for whoever so needs it, from people who’ve ‘been there’ before. The segments will also be utilized as a way to vent, and ‘spread one’s wings,’ into the realm of writing; an open field of spats, tips, and personal opinions rather than factual information or specific details. A chance to write with depth, not statistics.
These are words and thought processes I would have appreciated before I took the initiative towards entrepreneurship, especially already a multi-faceted curator who HAS to demonstrate many or most abilities at all times for execution’s sake. compared to prior years, (not for self-flattering purposes, but for hiree competency sake and guest writers alike,) 2025 has proven to be the most challenging, as now is not the time to sing and dance, but to demonstrate the ability to package the routing into video format and sell it.
So, before I begin, you’re welcome, because to be honest, any other entrepreneur would decide to leave you in the dark as to how they found their light; not necessarily out of spite, but perhaps from embarrassment of speaking towards a crowd of deaf ears, or the lack of proper platforming for conveying their message/product/content/idea. ‘Who gives a fuck?’ someone might ask, and it might surprise you but maybe the b-rated listener with half a mind, and a super, dope, amazing piece of intellectual property to generate millions from.
Also, because now would be the opportune time to announce NECTR’s timepiece + fragrance reviews section, with a couple more articles to launch between May-June 2025..
Anyway, I leave you with the rest of the article, and with much thanks again,
Bennie Castle
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An Editor’s Voice: Time & Potency.
The main idea behind a schedule, a calendar, or an agenda book is to get things done, and get them done on time – whether it be a future event or some project with a due date. These are just some common day-to-day tools and concepts at our disposal, things that have slowly become common practice and household items even, but they’re also things we seem to take for granted…
How many minutes, or hours, could we add up from every idle moment we have or will ever experience? God and the analyst know. How many of those times are we, ourselves, at fault, and how many times because of a fragile network? Timekeeping is crucial when it comes to the accomplishment of a goal/deadline. Why is this important? Because, with time keeping, a savvy entrepreneur could potentially, yes, ‘do,’ much, but ‘make,’ oh so much more. It’s important, because with timekeeping comes the difference between 4 figures and 5 figures for you or your business.
How many brick & mortar shops lack web presence, let alone provide a web store chock-full of their inventory? Now think about how many people pass by the same businesses on a day-to-day basis. Maybe as customers or bystanders, who knows? (God, the analyst, and the store owner probably do. The number of people a web store could attract for ‘that’ business owner will probably be three, five, to ten times higher than the physical store they run; always. Even while they sleep, (especially while they sleep, the internet has no closing hours.)
The potential online reach is definitely in the millions. Probably more than most corners of any street in the world. Put into perspective if your thrift shop in the middle of rural Oklahoma is failing,… probably from the lack of a dense population! Think of how a digital storefront could be the crutch your business needs to THRIVE, not just survive.
Say you have no inventory, you are a curator of intellectual property, like a e-zine or web app, and the ‘right’ opportunity presents itself for some sort of scaling within your business, BUT… a team member flakes, or the work never gets done because, ‘the right,’ freelancer wasn’t hired for an outsourced requirement. Or you/as an associate, have become ‘too lazy,’ and won’t write down key information that might become crucial at some later point. These are depressing times during collaborations, no? Where there’s ‘little to do about nothing,’ because the proper execution isn’t met or the effort toward completing a given project is null and void. Take some time, even 10 to 15 minutes, to study, research, and jot down key notes that you feel are important.
These are also dilemmas and problems I’ve dealt with while building my repertoire as a performer, instrumentalist, songwriter, producer, sound engineer, etc. There were times when I had no producer, graphic designer, web developer, or illustrator (who we will always appreciate ‘hello’s,’ from!), yet the biggest thing I learned was how to tackle your ‘Now what?’ Or worse – ‘What to do’s’ when nothing gets done, or someone’s always tardy. (Worse, because nothing gets done; late is a better exception!)
Example: I can’t play the piano as well as I’d like… ‘Now what?’ or, ‘nothing got done/every(one)thing’s late on piano. Either you learn to play it yourself, or you wait until you come across someone who can; good luck. What’s the most realistic way to answer, ‘now what?’ Naturally, one would expect, ‘keep practicing…’ as cliche as it gets. Sadly, many people fret or quit, never desiring to play the instrument again. BUT… some might surprise you and remain amateur as they are, or better, completely satisfied.
FIRST STEP: ‘but..’ from the paragraph above; probably the only positive way of using that word… ‘But’ is the enemy! ‘I’ve said I’d practice the piano for an hour, as my ‘New Year’s resolution, BUT… I’m always late to piano class by half an hour… ‘I said I’d quit drinking soft drinks and french fries, BUT.. they’re too good.” Learn to analyze what comes before and after the, but!’ ‘I want a cold can of soda, BUT I know a seltzer water is a better alternative…” and rationalize whether it’s an excuse or something you really can’t do/ can’t get done, because, with gauging the element of, ‘but’ you will start saying, ‘and’ and get things done.
STEP TWO: We’re human. We can’t do it all, we don’t know it all. Like your taste buds’ enjoyment of sugary treats. ‘I can’t play the piano as well as I’d like, but that’s ok, I’ll practice until I’m as good as I want to be.” Is the best alternative if things don’t work out, and that’s ok! Outsourcing is always a logical alternative versus having a mental breakdown or quitting/postponing projects.
STEP THREE: If you really want to get something technical down pat, you should ‘think, write, then read it out loud for yourself and practice until it’s perfected.’ Instead of daydreaming about an idea and letting it slip, think it through. Pick up books and devise a solopreneur route. Let it marinate within the compounds of the mind until it’s time to write it out. When we think, and then write, our brain naturally reads the context over a couple times, meaning, we probably have processed the damn thing three or five times by the time we finish writing it down. The brain would naturally give the impression before it’s ‘impressed,’ so, impress yourself with step three the next time you need to remember something critical. Although the first couple of paragraphs give the impression we’re discussing tips on not ‘forgetting things’ or ‘self-sufficiency,’ this is not why we’re here.
What drives me to write this blog post, and revamp the site, especially as NECTR-driven content, a channel I was pondering about (while its web hosting server collected e-dust), was because of the exact problem we’re discussing – being human. Ha, joking. The real problem is not making the most out of my own time, especially when potent, especially when the minutes slip away, and knowing so. Why? Because I am truly ahead of my time. I was busy garnering and instilling techniques like audio engineering and audio post production. Because, as an audio engineer, producer, and songwriter, I know what is missing already, artistry-wise, before I sit down as a marketing manager or analyst once the content rolls out. So why let time slip? The only reason anyone should do so is because they’re ridiculously, embarrassingly ahead already, and they’re human, and some rest might be nice.
Think of a high-traffic e-commerce site, with a digital product moving at the rate of ten downloads for 299.99, every hour. That’s almost $3000, and a definite four figures in an hour. Nothing illegal, no scamming about his work, just a digital content curator who’s savvy and clever with his own craft. Back in 2017-2019, (sometime between then,) I hit a personal webdev record of 40,000 organic site visitors in one month, ‘benniecastle.com,’ mostly fitness & dietary oriented blog. Back then, the idea was to craft a space and learn the mechanics of WordPress while achieving personal fitness goals, not 40,000 visitors. I had nothing for sale, no ’99 cent diet plans, weight loss training programs, and definitely had no self-branded workout equipment, just free advice and backed up information with each hyperlink.
A mind is a terrible thing to waste, but ‘time’ is so much more costly… with time, we can reverse such said, ‘brain shrinkage,’ no? Had I written e-pubs of workout routines and cookbooks to sell for those 40,000 visitors, then maybe I’d be a millionaire by now ($6.99 times 40,000 = roughly $280K one month, sue me.) Back to our hypothesis guy, who just made four figures in an hour vs. some folks who HAVE to work for one or two months to realize the equivalence (because they work for someone else’s time and efforts). Now what?’ Well, either you, yourself,
A.) Get a 2nd job.
B.) Get a better job.
C.) Find a way to pay yourself and work for yourself like hypothesis guy.
D.) Cross your fingers and buy a lottery ticket every morning.
E.) Become complacent.
This is an ultimatum for most people. Why write about this, anyway? Because I am my own boss now. I am the one who decides whether things get done and released as content, not Facebook or the app store (unless it’s an app for Facebook or the app store). And I would be a hypocrite, as someone who missed his chance to be hypothesis guy. This writing is for thinkers, and future employees/freelancers of mine; We appreciate you.
So far, AUTEM TODAY ™…
– Released four official publications with two more underway. (Over 4.3K downloads so far.)
-The 14-track album, (originally intended as a 4-5 track EP, after +7.0K downloads on demos and various takes.)
-The Franchise Page and the Official Autem Today Website.
– NECTR
Sure, these are things I applied along the way while setting up various platforms, all in the name and pursuit of autonomy. Why? To maintain them and run them, I would need these few strategies mentioned before, first. In order to reach true potency for a mainly bootstrapped set of works (soon enough financially funded and generative project) and provide advantageous content/product for a niche audience, first. Those were some quick tips for any task, so you’re welcome! Also, now would be the opportune time to announce NECTR’s timepiece + fragrance review section. Expect some more articles to launch between May and June 2025.
Sincerely,
Bennie Castle
English
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